For our collaboration with Jägermeister, we designed a limited-edition collection featuring custom bottle and apparel, all inspired by the spirit of Ride or Resign: choosing the ride over routine.
The artwork reimagined Jägermeister's iconic stag as a symbol of movement and freedom, combining urban landscapes with the outdoors in a single illustrated narrative. To bring the campaign into the physical world, we also created a large-scale mural based on the design.
A collaboration that extended from product to space, celebrating the joy of riding and the culture that surrounds it.
