As part of our campaign for Klup de Dag in Groningen, we took the artwork beyond the screen and into the streets. We created oversized wheatpaste posters in the shape of our iconic T-shirt and installed them throughout the city.
The guerrilla campaign turned blank walls into unexpected canvases, bringing the FREETER universe into the public space and inviting people to discover the campaign as they moved through Groningen.
A simple street intervention that transformed the city into part of the story.
